CSE2325/3325 : Ex. 1, Site Review

The sites below are grouped together for you to compare the different ways they attempt to communicate with their target audience.

Answer these questions in writing. Compare your answers with those of your friends.

Select four of the groups below and for each site in the group...

  1. What do you think is the site's target audience?
  2. Is the site easy to navigate around without getting lost?
  3. For what purpose is imagery used?
  4. What is the site's message? Is it clear?
  5. Does the site present its content effectively?
  6. What moods does the site create?
  7. Have appropriate typographical decisions been made?
  8. Describe generally the kinds of colours used.
  9. What are the similarities & differences between this site and others in its group below?
  10. Do you like the site? Will the target audience like the site?

Wired Magazine

National Geographic

The Age

Corel

Adobe

Macromedia

A few pseudo-randomly selected homepages...

N. Katherine Hayles

Ken Perlin

Michael Crichton

Richard Dawkins

Your friend's home page

Coca-Cola
Caffeine Central

Pepsi
Yo, I think I'm in lurv - Xtreme!

Sanitarium
Aussie kids are Weet-Bix Kids!

Kelloggs
American kids are just like a chocolate milk shake only crunchy.

Yahoo

Alta Vista

DogPile

Nike

Adidas

Puma

PIXAR

Disney

PDI

Ars Electronica

Four sites that interest you go

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CSE2325/3325 lecture notes

©Copyright Alan Dorin & Jon McCormack 1999,2000