Women first participated in the Camel Trophy in 1994, with Carine Duret on the French team and Christel Persson on the Swedish team.
Camel cigarettes (RJR Nabisco) sponsored the first event. Since then it has been taken over by Worldwide Brands Inc., a wholly-owned subsidary of RJR, organized in 1981, which owns the Camel Trophy trademark. WBI Germany had launched the `Camel Collection' of leisure wear in 1977, and in 1991 WBI diversified into `Camel Trophy Adventure Wear' (boots, clothing, watches), presently marketed only in Europe and the Far East. In 1992 Land Rover entered into a formal co-sponsorship agreement with WBI. Plans now call for North American LR dealers to market the `adventure wear'.
Here is the history of the Camel Trophy in a nutshell:
Year Place Vehicle #teams Winners ---- --------------- ----------- ------- -------- 1980 Transamazonica Jeep 3(Ger) Ger (Klaus Karthna-Dircks, Uwe Machel) 1981 Sumatra Range Rover 5(Ger) Ger (Christian Swoboda, Knuth Mentel) 1982 Papua NewGuinea Range Rover 8 Italy (Cesare Geraudo, Giuliano Giongo) 1983 Zaire Ser III 88 7 Neth (Henk Bont, Franz Heij) 1984 Brazil 110 12 Italy (Maurizio Lavi, Alfredo Redaelli) 1985 Borneo 90 16 Ger (Heinz Kallin, Bernd Strodach) 1986 Australia 90 14 France (Jacques Mambre, Michel Courvallet) 1987 Madagascar Range Rover 14 Italy (Mauro Miele, Vincenzo Tota) 1988 Sulawesi 110 12 Turkey (Galip Gurel, Ali Deveci) 1989 The Amazon 110 14 UK (Bob Ives, Joe Ives) 1990 Siberia-USSR Discovery 16 Neth (Rob Kamps, Stijn Luyx) 1991 Tanzania-Burundi Discovery 17 Turkey (Menderes Utku, Bulent Ozler) 1992 Guyana Discovery 16 Switz (Alwin Arnold, Urs Bruggisser) 1993 Sabah-Malaysia Discovery 16 USA (Tim Hensley, Michael Hussey) 1994 Arg-Parag-Chile Discovery 18 Spain (Jorge Corella, Carlos Martinez) 1995 Mundo Maya Discovery 20 Czech Republic 1996 Borneo Discovery`The Legend in Adventure' continues...
T. F. Mills tomills@du.edu University of Denver Library 2150 E. Evans Ave. Denver CO 80208 USA WWW (under construction)